The Junior League of Akron Gets a New Look
Over the summer, the Junior League of Akron voted to adopt the nation brand standards created by our flagship organization, the Association for Junior Leagues International (AJLI). In an effort to broaden our presence in the community, the Junior League logo was designed to capture the essence of our organization—its history, leadership and Mission. The logo consists of a symbol, logotype and tagline that produces a compelling impression of what it means to be a Junior League and a Junior League member.
This design was created and developed after extensive research and input from a variety of audiences, including League leaders and League members across membership categories. It is designed to help Junior Leagues promote a recognizable public image that instantly builds a connection between The Junior League brand and its Mission.
The new Junior League of Akron logo is part of a Brand Identity initiative developed by AJLI as an integrated marketing effort to promote our organization. This logo is the first step of many, to help Junior Leagues have a recognizable, positive public image.
Two of the most important contributions an Association can provide its members are common messages and the tools to tell the story—both to members and to others.
AJLI’s goal, through the promotion of this logo, is to help all Junior Leagues come together around certain core attributes that we share, while at the same time helping each Junior League cultivate its own identity, shaped by the community in which it works.